In 2011, Sainsbury’s joined forces with Jo Saville and fellow make up artist and Jos business partner Sophia Price to create Boutique Cosmetics


The girls hold an uncompromised wealth of knowledge from their years of experience in the fashion and beauty industry.  Jo, Sophia and the team at Sainsburys worked together  to create an uncomplicated, capsule cosmetics collection which marries high pigmentation, easy application and unbeatable staying power. The range, Boutique will be sold exclusively in Sainsburys stores nationwide and is available NOW!




Boutique will transform the way women shop for their make-up bag essentials. With trend led colours to suit all, boutique offers something for everyone readily available when you are doing your weekly shop!  Today’s beauty shopper can find colour cosmetics a daunting field to navigate.  Boutique – which includes nail polishes, lipsticks, lip gloss, eyeshadows and accessories – has been created from start to finish by Make up artists Jo Saville and Sophia Price, and to ensure only the best will do – the range was trialled and blind tested by a large panel of professional make-up artists resulting in 90% of the make up artist panel rating the products as good to excellent and would use again!  Boutique will deliver trend-led, premium quality colour cosmetics at purse friendly prices.

Happy shopping!!!!